No one is more excited about getting outdoors this winter than snowmobilers. No one is more enthusiastic about going snowmobiling either. And snowmobilers love to show others all the fun and adventure everyone can experience from the seat of a sled.

So it stands to reason that existing riders are snowmobiling’s best ambasssadors when it comes to inviting others to try sledding for the first time. Building from this premise, the Go Snowmobiling Campaign includes a powerful new initiative encouraging snowmobilers to “Take A Friend Snowmobiling” this winter.

Take A Friend Snowmobiling is a proactive, grassroots way for each snowmobiler to help their favorite winter activity grow. The basic idea is for each rider to connect with a potential new participant this winter and take him/her out for a short ride. Experience proves that most folks thoroughly enjoy their first snowmobile outing. They are amazed by the winter scenery, the camaraderie, the fun, the escape from the ordinary — and how easy snowmobiling is. Best of all, many want to go snowmobiling again — and that’s what Take A Friend Snowmobiling is all about!

But Take A Friend Snowmobiling isn’t only for individuals. It’s also about encouraging snowmobile clubs and dealers to embrace the initiative by setting up Take A Friend Snowmobiling opportunities, open houses and demo events. The more newbies we can get on the snow this winter, the more popular snowmobiling will become. It’s that simple.

So as an avid snowmobiler, how can you Take A Friend Snowmobiling? It’s as easy as picking up the phone or tapping out an email. Why not get started today by contacting a non-snowmobiling friend and issuing the invitation? It’s never too early to ask. And don’t forget those folks who used to snowmobile and may be ready to get back to it!  How about giving someone a snowmobile ride as a birthday or Christmas present?

There are lots of ways to Take A Friend Snowmobiling, but it all starts with existing riders having the passion and the commitment to answer the Take A Friend Snowmobiling call to action!