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The Go Snowmobiling Campaign is a province-wide marketing effort, initiated by the industry in 2007, with the OFSC taking the lead in delivery. The primary initiative is to get new people into snowmobiling, to encourage former riders to return and to encourage existing sledders to ride more. This in turn will help ensure a healthy market in Ontario for the snowmobile industry and boost winter tourism.
Go Snowmobiling Campaign initiatives for the 2010/11 season include:
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The Give it a Try Tour - This February initiative enables those interested in trying snowmobiling to sample trail riding on the latest sleds in a controlled, non-intimidating, and safe environment. We provide all the necessary gear and training — and best of all, it's absolutely FREE!
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Major Media Exposure – Through Skywords Media, the OFSC blankets the provincial airwaves from late November to March with The Intrepid Snowmobiler, Trail Reports, radio ads, PSA's, interviews and contests.
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OFSC Go Snowmobiling Magazine – Mailed free to permit holders that sign up for OFSC member benefits, this OFSC publication includes all the latest news and info about organized snowmobiling in Ontario, PLUS free issues of Supertrax Canada Magazine.
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The Take a Friend Snowmobiling - The OFSC encourages snowmobile enthusiasts across Ontario to offer friends and family the opportunity to go for that first ride. Going with someone who is passionate and experienced is a great way to get your intro to sledding, and Take A Friend Snowmobiling does just that!
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Go Snowmobiling Family Weekend, Plan an Ontario snowmobile ride for the whole family on the only long weekend this winter (third weekend of February).
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Ride Connection: Hook up online with new snowmobiling companions and discover new places to ride in Ontario!
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Sleds2buy.com: This powersports classified site, where new participants can find affordable sleds, also puts money back on the snow.
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Go Snowmobiling Snowaramas: Discover a new riding area in Ontario by spending a day snowmobiling to help children with physical disabilities succeed!
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