Ontario Federation of Snowmobile Clubs Appoints New Chief Executive Officer

(Barrie, ON – April 20, 2020) – The Ontario Federation of Snowmobile Clubs (OFSC) is pleased to announce that Landon French has been named Chief Executive Officer of the Federation.

Landon comes to the OFSC with over 20 years of experience in public relations, government, marketing, not-for-profit and tourism management.  He is a graduate of Carleton University and Royal Roads University with a MA in Canadian Studies and an MBA in Public Relations.  He is the former Vice President of Community Relations and Sport Marketing for Canadian Tire Corporation and former CEO of Canadian Tire Jumpstart Charities.

“The OFSC has a proud history and tremendous potential. We’re very happy to bring Landon on board to represent our members, lead our organization and help us grow,” said Paul Murray, President.  “Landon’s depth of experience in government, corporations and the not-for-profit world is exactly what we need right now.”

Landon was the founding CEO of The Sandbox Project and Together We Stand Foundation and a former senior staff advisor to two Premiers at Queen’s Park.  He is a recipient of the Queen’s Golden Jubilee Medal for his contribution to Queen Elizabeth II’s Golden Jubilee in 2000.  Landon and his family reside in Muskoka Lakes, Ontario.

“It’s an honour to join the OFSC team as CEO and I want to thank the Board of Governors and the Members for welcoming me to this new role.  As an OFSC permit holder I understand how this storied organization is seen as the leading voice for the snowmobile industry in Ontario” said Landon. “OFSC members are passionate about Canada’s leading winter activity and I look forward to providing the support required as we navigate the opportunities and challenges that lie ahead.”

Please join us in welcoming Landon in his new role focused on ensuring snowmobiling continues as Ontario’s premier recreational winter activity.

About the Ontario Federation of Snowmobile Clubs

The Ontario Federation of Snowmobile Clubs (OFSC) is a volunteer led, not-for-profit association that acts as the voice for organized snowmobiling in the Province of Ontario.  Founded in 1972, OFSC member clubs manage over 30,000 kms of snowmobile trails throughout Ontario serving nearly 100,000 Ontario snowmobilers and international riders each winter.  The OFSC operates the Ontario snowmobile trail permit system and organized snowmobiling drives approximately $3.3 billion in economic activity across the province each year.